This is a redesign of the main page of the Felt Boots company. Primary website role is to help potential customers to find the right shoes for them.
Student project made entirely by myself.
Made in March 2020 in 2 weeks.
This is a redesign of the main page of the Felt Boots company. Primary website role is to help potential customers to find the right shoes for them.
Student project made entirely by myself.
Made in March 2020 in 2 weeks.
Please turn the screen horizontally for the better observation of the project case study.
Felt Boots manufacturer customers don't know how the modern
Many customers from Moscow did not know that there is a company store in Moscow, where they can try on and buy shoes personally instead of doing that online.
I decided to break the whole problem into separate small problems and look for the solution for each of them.
Please turn the screen horizontally to better see the research process.
Customers don't know how modern
I googled for the felt boots images. Since it was a student project we were allowed to use any images from the Internet. I collected some nice-looking images and stored them.
Show pictures of modern felt boots.
Not clear why felt boots are
I read several articles and watched a couple of YouTube videos and pulled out main features of the felt boots.
Give main reasons:
1) don't get cold in frost
2) don't rub a shin
3) soft wool
4) help to deal with joint pain
Not stated how to choose felt boots.
I read some articles on that. Also, I looked at competitors websites on how to choose the right shoes.
Give main tips:
1) Size should be bigger than other shoes
2) Should be light
3) Shouldn't have any smell
4) Shouldn't be too soft or too hard
Moscow customers don't know about the store.
I predicted where on the website customers could look for the store and what exactly they want to know.
Give clear info about the store and its location.
Please turn the screen horizontally for the better observation of the project process.
I have created 27 prototypes in Figma until I was satisfied with the result. Further
I devoted a big amount of space in the bottom of the page to the store info since it was necessary to highlight the store's existence in Moscow. Placing this information higher on the website would not be reasonable since a lot of the company's customers are coming from other parts of Russia.
I focused on pictures rather than tips on choosing the right boots since almost everyone knows how to choose the shoes, but not everyone knows how the modern felt boots look like.
I broke paragraphs into smaller statements since customers will likely read a huge amount of text.
