Hey,
I'm Polina

Hover for different characters of me

I'm a Product Designer working on complex SaaS products in a fast-paced environments. For the past year I'm mainly focused on AI-powered tools, using qualitative user research as a source of making decisions.

Currently at Macabacus

polinakarasova.me@gmail.com

/Projects

A collection of SaaS projects I designed at work

AI-Powered SaaS

Multi-User Tool

2025

Bringing Brand Consistency to Finance Slides — with AI 🔒

AI-driven tool that enables finance teams keep presentations on-brand without endless reviews. I improved team alignment along the way and designed a tool that has positive customer reviews.

B2B SaaS

Content-Heavy Design

2024

Increasing engagement rate on enterprise dashboard with UI update

Restructuring and simplifying Macabacus Admin dashboard, which lead to boosting pages visits and increased features engagement.

Qualitative research

Data-Heavy Design

2023

Displaying Return On Investment of B2B e-learning tool

Complex multi-persona tool that helped finance orgs assess proficiency level of employees and see the ROI of online training.

/resume

20

26

Promoted to Senior Product Designer

I lead 0-1 design process of a SaaS product for finance orgs.

25

Adopted a cat

No major career updates, but I adopted a cat. Meow.

24

Joined Macábacus

I own the end-to-end design process for AI-powered tools for finance teams. As Macabacus first Product Designer I established design systems from the ground up.

23

Most Valuable Person on the CFI Product team

In December 2023, I received the Most Valuable Person award in recognition of my contributions to advancing Product team projects.

22

Joined Corporate Finance Institute (CFI)

Increased free-to-paid conversion by 21% by homepage re-design. Translated user research insights into reporting and data page help users see the ROI of their subscription.

21

Joined Nowsite

I designed the holistic experience for SaaS website builder in collaboration with product, engineering and marketing.

20

Co-founded Wordbook

Phone app that helps language learners to create personal dictionary and learn new words and phrases. AppStore rating 4.4.

19

Found passion in web design and enrolled into design bootcamp

18

Graduated from Georgian College with diploma in Tourism—Marketing and Product Development

Resume in PDF

/playground

A collection of personal projects I did for fun

Christmas traditions around the world
Name Roulette: your name in random language

Me