Polina Karasova

Different characters of me 👩‍💻🏃🏻‍♀️🏂 🚴‍♀️

Data-driven Product Designer who works on complex SaaS tools in a fast-paced environment

Currently at

Macabacus

polinakarasova.me@gmail.com

/Projects

Bringing Brand Consistency to Finance Slides — with AI

Enabling finance teams keep presentations on-brand without endless manual reviews.

Increasing engagement rate on enterprise dashboard with UI update

Restructuring and simplifying Macabacus Admin dashboard, which lead to boosting pages visits and increased features usage.

Displaying Return On Investment of B2B e-learning tool

Complex multi-persona tool that helped finance orgs assess proficiency level of employees and see the ROI of online training.

/resume

20

24

Joined Macábacus

I lead design of a SaaS tool for investment banking teams. Designed and helped launching an AI functionality to bring brand consistency to presentations made by finance teams.

23

Most Valuable Person on the CFI Product team

In December 2023, I received the Most Valuable Person award in recognition of my contributions to advancing Product team projects.

22

Joined Corporate Finance Institute (CFI)

Increased free-to-paid conversion by 21% by homepage re-design. Created conversational AI tool to help CFI users be more productive in their studies.

21

Joined Nowsite

I designed the holistic experience for SaaS website builder in collaboration with product, engineering and marketing.

20

Co-founded Wordbook

Phone app that helps language learners to create personal dictionary and learn new words and phrases. AppStore rating 4.4.

19

Found passion in web design and enrolled into design bootcamp

18

Graduated from Georgian College with diploma in Tourism—Marketing and Product Development

Resume in PDF