hello world

Hey,

I'm Polina

Projects

Fun Stuff

Resume

Contact

who I am

I’m a Product Designer working on complex SaaS products in fast-paced environments.

I take ideas from early ambiguity to launch translating research findings into structured solutions that drive engagement, conversion, and long-term growth.

Based in Calgary, Canada

what I do

Currently I work as a Senior Product Designer
@ Macabacus

say hi

polinakarasova.me@gmail.com

/projects

A collection of SaaS work projects

B2C SaaS

UX Research

2023

Increasing conversion rate by 21% and decreasing tickets to Support by 48%

Analyzing surveys and heat maps, finding 'easy wins', adding onboarding guidance and paid feature previews to boost conversion.

B2B SaaS

Content-Heavy Design

Increasing engagement rate on enterprise dashboard with UI update

Restructuring and simplifying Macabacus Admin dashboard, which lead to boosting pages visits and increased features engagement.

AI Powered SaaS

Multi-User Tool

2025

Bringing Brand Consistency to Finance Orgs — with AI 🔒

AI-driven tool that enables finance teams and orgs keep presentations on-brand without endless reviews. I improved team alignment along the way and designed a tool that has positive customer reviews.

AI Powered SaaS

Multi-User Tool

Bringing Brand Consistency to Finance Orgs — with AI 🔒

AI-driven tool that enables finance teams and orgs keep presentations on-brand without endless reviews. I improved team alignment along the way and designed a tool that has positive customer reviews.

Qualitative research

Data-Heavy Design

2023

Displaying Return On Investment of Enterprise E-learning Subscription

Complex multi-persona tool that helped finance orgs assess proficiency level of employees and see the ROI of online training.

Qualitative research

Data-Heavy Design

Displaying Return On Investment of B2B e-learning tool

Complex multi-persona tool that helped finance orgs assess proficiency level of employees and see the ROI of online training.

B2B SaaS

Content-Heavy Design

2024

Increasing Engagement on Enterprise Dashboard With Content Restructure

Restructuring and simplifying Macabacus Admin dashboard, which lead to boosting pages visits and increased features engagement.

B2B SaaS

Content-Heavy Design

Increasing engagement rate on enterprise dashboard with UI update

Restructuring and simplifying Macabacus Admin dashboard, which lead to boosting pages visits and increased features engagement.

/resume

Open resume in PDF

20

26

Promoted to Senior Product Designer at Macábacus

I lead end-to-end design process of a SaaS product for finance orgs.

25

Started leading design of AI-driven tools

Owned the 0-to-1 design process, from discovery to delivery, for an AI-powered tools for finance teams that reduced users’ time spent on manual work.

24

Joined Macábacus as their first Product Designer

As Macabacus first Product Designer I established design systems from the ground up.
Also, restructured content-heavy pages and established reusable design patterns across the products

23

Recognized as the Most Valuable Person on the CFI Product team

In December 2023, I received the Most Valuable Person award in recognition of my contributions to advancing Product team projects.

22

Joined Corporate Finance Institute (CFI) as a Product Designer

Increased free-to-paid conversion by 21% by homepage re-design. Translated user research insights into reporting and data page help users see the ROI of their subscription.

21

Joined Nowsite

I designed the holistic experience for SaaS website builder in collaboration with product, engineering and marketing.

20

Co-founded Wordbook

Phone app that helps language learners to create personal dictionary and learn new words and phrases. AppStore rating 4.4.

19

Found passion in web design and enrolled into design bootcamp

I enrolled into Gorbunov Design School.

18

Graduated from Georgian College with diploma in Tourism—Marketing and Product Development