Polina Karasova is data-driven Product Designer who works on complex SaaS tools in
a fast-paced environment.

Data-driven Product Designer maniacal about good UX who works on complex B2B SaaS tools in a fast-paced environment

Based in Calgary, Canada

Currently at

Macabacus

Macabacus

Macabacus

  • Projects

  • Projects

  • Projects

AI Tool
B2B SaaS

Bringing Brand Consistency to Finance Slides — with AI

Enabling finance teams keep presentations
on-brand without endless manual reviews

🔒 Read about AI tool
AI Tool
B2B SaaS

Bringing Brand Consistency to Finance Slides — with AI

Enabling finance teams keep presentations on-brand without endless manual reviews

🔒 Read about AI tool

Displaying Return On Investment of B2B
e-learning tool

Designing multi-persona tool to assess employees proficiency level and see the ROI of online training. Streamlining design process as a result.

Read about ROI display

B2B SaaS
UX Research

Displaying Return On Investment of B2B
e-learning tool

Designing multi-persona tool to assess employees proficiency level and see the ROI of online training. Streamlining design process as a result.

Read about ROI display
B2B SaaS
UX Research

Displaying Return On Investment of B2B
e-learning tool

Designing multi-persona tool to assess employees proficiency level and see the ROI of online training. Streamlining design process as a result.

Read about ROI display
B2B SaaS
UX Research

Displaying Return On Investment of B2B
e-learning tool

Designing multi-persona tool to assess employees proficiency level and see the ROI of online training. Streamlining design process as a result.

Read about ROI display
B2B SaaS
UX Research

Displaying Return On Investment of B2B
e-learning tool

Designing multi-persona tool to assess employees proficiency level and see the ROI of online training. Streamlining design process as a result.

Read about ROI display

Displaying Return On Investment of B2B
e-learning tool

Designing multi-persona tool to assess employees proficiency level and see the ROI of online training. Streamlining design process as a result.

Read about ROI display

Data-Heavy Design
B2B SaaS

Increasing engagement on enterprise dashboard

Restructuring and simplifying Macabacus Admin dashboard to boost pages visits and features usage.

🔒 Read about engagement increase
UX Research
B2C SaaS

Increasing B2C conversion
on e-learning dashboard

Increased conversion by 21% and decreased
tickets to support by 48% on CFI e-learning
dashboard by making design changes.

🔒 Read about conversion increase
UX Research
B2C SaaS

Increasing B2C conversion
on e-learning dashboard

Increased conversion by 21% and decreased tickets to support by 48% on CFI e-learning dashboard by making design changes.

🔒 Read about conversion increase

Increasing B2C conversion on e-learning dashboard

Increased conversion by 21% and decreased tickets to support by 48% on CFI e-learning dashboard by making design changes.

🔒 Read about conversion increase

Mobile Design
Design from 0 to 1

Wordbook: phone app with product-led growth

Crafting from scratch a phone app for advanced
language learners to create a custom dictionary.
Got 4.4 rating in App Store.

Read about Wordbook app
Mobile Design
0 to 1 Design

Wordbook: phone app with product-led growth

Crafting from scratch a phone app for advanced language learners to create a custom dictionary. Got 4.4 rating in App Store.

Read about Wordbook app

Wordbook: phone app with product-led growth

Crafting from scratch a phone app for advanced language learners to create a custom dictionary. Got 4.4 rating in App Store.

Read about Wordbook app

Data-Heavy Design
B2B SaaS

Increasing engagement on enterprise dashboard

Restructuring and simplifying Macabacus Admin dashboard to boost pages visits and features usage.

🔒 Read about engagement increase
Data-Heavy Design
B2B SaaS

Increasing engagement on enterprise dashboard

Restructuring and simplifying Macabacus Admin dashboard to boost pages visits and features usage.

🔒 Read about engagement increase

  • Resume

  • Resume

  • Resume

Resume

Scroll below to learn about my career and professional path.

Scroll below to learn about my career and professional path. If you are looking for a more formal document open my resume in PDF.

If you are looking for a more formal document download my

resume in PDF

resume in PDF

20

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24

24

24

Became a Medium storyteller

Started writing on Medium about my design learnings over the years.

Medium

Medium

Medium

23

23

23

Started design mentorship

I believe it’s important to give back to the community, so I run free mentorship to help junior designers to get their foot into the door.

22

22

22

Joined Corporate Finance Institute (CFI)

Through re-design increased free-to-paid B2C conversion by 21%. Onboarded designers and product manager on the team resulting in positive reviews from VP of Product.

Increased free-to-paid B2C conversion by 20%. Onboarded designers and PM on the team resulting in positive reviews from VP of Product.

Read about conversion increase
Read about conversion increase
Read about conversion increase

21

21

21

Joined Nowsite

I designed the holistic experience for SaaS website builder in collaboration with product managers, software engineers and marketing managers.

20

20

20

Co-founded Wordbook

Phone app that helps language learners to create personal dictionary and learn new words and phrases. AppStore rating 4.4.

Phone app for creating custom dictionary and learning new words & phrases. AppStore rating 4.4.

Read about Wordbook app

Read about Wordbook app

Read about Wordbook app

19

19

19

Found passion in web design and enrolled into design bootcamp

18

18

18

Graduated from Georgian College with diploma in Tourism—Marketing and Product Development

Graduated from Georgian College with diploma in Tourism—Marketing and Product Development

  • About

  • About

  • About

Why design?

Why I chose design path
Why I chose design path
Why I chose design path

I aim to fix human struggle with technologies

I aim to fix human struggle with technologies

I struggle with technologies. Often I find them unintuitive, difficult to scan and navigate. Probably, each of us encountered at least once in their life a case when you were trying to find something on the website and it was confusing or you could not figure out how to find something.

I believe that good design helps people to achieve their goals faster. Good design makes life easier and more enjoyable. Good design accounts for all kinds of people no matter their technology skills, their background, and their abilities.

I struggle with technologies. Often I find them unintuitive, difficult to scan and navigate. Probably, each of us encountered at least once in their life a case when you were trying to find something on the website and it was confusing or you could not figure out how to find something.

I believe that good design helps people to achieve their goals faster. Good design makes life easier and more enjoyable. Good design accounts for all kinds of people no matter their technical skills, their background or their abilities.

I struggle with technologies. Often I find them unintuitive, difficult to scan and navigate. Probably, each of us encountered at least once in their life a case when you were trying to find something on the website and it was confusing or you could not figure out how to find something.

I believe that good design helps people to achieve their goals faster. Good design makes life easier and more enjoyable. Good design accounts for all kinds of people no matter their technology skills, their background, and their abilities.

Me outside of work

Meetups

I organize design meetups

I organize design meetups

It can feel lonely when working remotely or when working as a solo designer. At large-scale events such as design conferences one might feel uncomfortable approaching someone in very crowded and loud environment.

I decided to organize design meetups with 4 to 8 people to create a space for closer connections where everyone can be heard.

Design meetup with HexagonUX community members

Data Visualization

I enjoy visualizing data and quantitative info

I love how data visualization sparks curiosity and reveals patterns. I ejoy seeing how patterns emerge when I visualize things like the time spend on different projects or tracking hobbies over the month.

I’m also a big fan of Edward Tufte's work, which has deeply influenced my approach to presenting data clearly and effectively.

Some of the data visualizations I made for fun

Mentorship

I support and mentor junior designers

I believe it is important to give back to the community. That is why I do free mentorship with Junior Designers to help them with portfolios, resumes and application process.

At the UXicorns student club at Southern Alberta Institute of Technologies helping aspiring designers

  • Contact

  • Contact

  • Contact

Get in touch

Let's talk!

polinakarasova.me@gmail.com

LinkedIn

LinkedIn

LinkedIn

Medium

Medium

Medium

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